WEDNESDAY, JULY 26, 2006
WE tv's BRIDEZILLAS SCORES HIGHEST RATED ORIGINAL SERIES TELECAST IN NETWORK HISTORY
Signature Series Continues To Build Momentum With 57% Increase in HH Ratings Since its Season Premiere Tops Record Ratings Success of July 9 Telecast
New York, NY, July 26, 2006 - WE tv announced today that the Sunday, July 23rd airing of the network's hit original series BRIDEZILLAS ranked as the network's highest-rated original series telecast in WE history, with a 0.85 household rating, as well as the highest W18+ delivery ever on WE (500K). The two airings of the new BRIDEZILLAS episode on Sunday night, at 10pm and 1am, delivered a combined 1.39 household rating. The episode also ranked as #1 among ad supported networks for the 10pm hour on July 23 for W18-49 VPVH levels.
New episodes for the third season of BRIDEZILLAS have garnered increased ratings since the premiere on June 11, 2006, increasing on average 9% from episode to episode, with a 57% increase in household rating from the premiere episode (.54) to the seventh episode that aired this past Sunday. To date, the third season ratings for BRIDEZILLAS are pacing +21% higher than the second season, with 96,000 more households and 148,000 total viewers tuning in on average. The July 23 BRIDEZILLAS ratings performance outdid the recently announced record-breaking episode on July 9 (7.8 HH Rtg), as well as the previous highest rated original telecast on WE, American Princess Finale on September 11, 2005 (0.81 HH Rtg).
"As the anchor for our original programming slate, BRIDEZILLAS continues to engage and connect with our viewers," said Kim Martin, WE tv's Executive Vice President and General Manager. "The popularity of the show has even managed to bring the term "bridezillas" into mainstream pop culture. These amazing numbers for season three contribute to WE's overall increase in ratings this summer, with last month ranking as the best June in the history of the network for HH Ratings and Delivery. With several more original premieres in the next few months, and the return of our hit series JOHN EDWARD CROSS COUNTRY and SECRET LIVES OF WOMEN, we look forward to continuing this ratings momentum."
The launch of the third season of BRIDEZILLAS was supported by a multi-million dollar comprehensive marketing initiative. In addition to a large presence on television, radio and print, BRIDEZILLAS had an extensive online promotional campaign. Linked through WE tv's website (www.we.tv) there is a mini-site for BRIDEZILLAS that features episode information, profiles of this seasons bridezillas, wedding tips, a discussion board, downloads of a Bridezillas theme song, ringtones and AIM icons, and a blog on wedding highs and lows (www.youmaynowkisstheblog.com). WE tv also hosted the second annual 'Running of the Bridezillas' on June 12 in Times Square. The buzz-generating event featured 20 brides-to-be storming through a frosting filled, wedding-themed obstacle course to win $25,000 toward their upcoming nuptials.
BRIDEZILLAS is a part of WE tv's growing list of original programming, including the hit series JOHN EDWARD CROSS COUNTRY, SECRET LIVES OF WOMEN and the recently announced DIRTY DANCING and UNWRAPPING MACY'S. Original programming has garnered record ratings success for WE tv. To date in 05/06, WE tv has +243% more original telecasts during Prime M-Su 8pm-11pm than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8pm-11pm delivery of HH, W18-34, W18-49, W25-49 and W25-54.
Airing as part of the network's new Sunday night programming block "WE's Wild Wedding Night," BRIDEZILLAS takes a comedic look at how brides-to-be go from sweet to certifiable while planning their big day. The rising popularity of the series has managed to bring the term "bridezillas" into mainstream pop culture as an expression for those women who have gone from engaged to enraged. The 18 episodes of BRIDEZILLAS season three are produced by September Films and run one hour each.
**Source: Nielsen Media Research, 7/23/06 BRIDEZILLAS 10pm & 1am telecasts, cumulative HH ratings, and demographic delivery; BRIDEZILLAS Su 10pm telecast compared to ad supported cable networks from 10pm-11pm on 7/23/06 for W18-49 VPVH levels. BRIDEZILLAS 7/23/06 Sunday 10pm telecast compared to all telecasts on WE from 12/31/01-7/23/06. Bridezillas Season 3 Su 10p premiere telecasts from 6/11/06-7/23/06, excluding 7/2/06 telecast compared to 6/12/05-7/24/05 excluding 7/3/05 telecast.
**Source: WE Originals based on Prime M-Su 8pm-11pm telecasts 04/05 STD 09/27/04-07/24/05 vs. 05/06 STD 09/26/05-07/23/06.
About WE tv
WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series BRIDEZILLAS, unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.
WEDNESDAY, JULY 26, 2007
WE tv PREMIERES SECOND SEASON OF HIT SERIES SECRET LIVES OF WOMEN ON AUGUST 1
Original Specials PROJECT PASSION and MAKING LOVE HAPPEN WITH LOU PAGET To Premiere the Same Evening
New York, NY, July 26, 2006 - WE tv will premiere the second season of its critically acclaimed original documentary-style series SECRET LIVES OF WOMEN on Tuesday, August 1 at 10pm ET. Following the premiere of SECRET LIVES OF WOMEN, the network will premiere two new original specials, PROJECT PASSION and MAKING LOVE HAPPEN WITH LOU PAGET, airing at 11pm ET and 12am ET respectively. To date in 05/06 the network has +292% more original telecasts during Prime M-Su 8pm-11pm than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.
SECRET LIVES OF WOMEN examines intimate issues, struggles and surprising opportunities facing women today. Each one-hour episode tackles a different topic, from women addicted to plastic surgery to women with secret obsessions. New episode topics include "Cutters," "Women Who Love Bad Men," "Fetishes," "Robbing the Cradle," "Married to Cross Dressers," "Swingers," "Plastic Surgery 2," and "Meth Addicts." SECRET LIVES OF WOMEN is produced by Kaos Entertainment, episodes "Women Who Love Bad Men" and "Robbing the Cradle" were produced by CBS.
PROJECT PASSION is hosted by two of the foremost sex experts in the country, Drs. Lana Holstein and David Taylor, whose best-selling books and national television appearances have put them at the forefront of a new openness in dealing with issues of sex and intimacy. The one-hour original special follows Drs. Holstein and Taylor as they lead a couple through one of their Partners, Pleasure, Passion workshops. PROJECT PASSION is produced by Windchill Productions.
MAKING LOVE HAPPEN WITH LOU PAGET is a one-hour original special that puts best-selling author and sex therapist Paget where she belongs: center stage with an all-female audience and in-studio guests, tackling questions and giving thoughtful, constructive and expert answers. Her style, provocative nature and experience shines through as Paget tackles topics that entertain and improve the love lives, relationships and intimate lives of her viewers. MAKING LOVE HAPPEN WITH LOU PAGET is produced by China Train Productions.
**Source: Nielsen Media Research, number of WE tv original series telecast in Prime (M-Su 8pm-11pm) 04/05 season (9/27/04-7/10/05) vs. 05/06 season (9/26/05-7/9/06); Prime M-Su 8pm-11pm HH, W18-34, W18-49, W25-49 & W25-54 deliveries 02/03 season (9/30/02-7/13/03) vs. 03/04 season (9/29/03-7/11/04) vs. 04/05 season (9/27/04-7/10/05) vs. 05/06 season (9/26/05-7/9/06)
TUESDAY, JULY 25, 2006
MAKING LOVE HAPPEN WITH LOU PAGET Premieres August 1 at 9pm Pacific / 12 am Eastern
For Immediate Release - LOS ANGELES, CA - July 25, 2006: WE tv's one-hour special, MAKING LOVE HAPPEN WITH LOU PAGET, is hosted by international best-selling author and world-renowned sex, intimacy and relationship educator, Lou Paget. The audience formatted show puts Paget on screen with real people who are seeking healthy relationships, love and intimacy. It showcases Paget's refreshingly simple and proven methods that help women and men reach these goals.
On a mission to empower and inspire people to put love into action, Paget easily engages her guests, delving into the heart of their problems. With laser-like incisiveness, she gives candid advice and suggests easy to use new techniques and ideas guaranteed to help create and put love back into action.
Paget, who has multiple best-selling books to her credit and runs a highly successful international seminar and product company, sees this foray into television as her next logical step. "A talk-show format is the perfect way to share my knowledge with a wide audience," comments Paget. "It's natural for me to work one-to-one or in a group setting to help people uncover their blocks to deepening relationships and discovering ways to renew passion and sustain it for a life-time. It's what I do best."
The special premieres on WE tv on August 1 at 9pm Pacific / 12 am Eastern. The show will be re-broadcast: August 10 at 8pm Pacific / 11pm Eastern and August 7 at 11pm Pacific / 2am Eastern.
Produced by Susan Winston, Matthew Flynn and Lou Paget, MAKING LOVE HAPPEN WITH LOU PAGET is a China Train production.
About Lou Paget (www.loupaget.com): Paget is a Certified Sex Educator and grassroots researcher whose quest for accurate, practical information for herself resulted in the creation of a highly successful international seminar and product company. As a sex, intimacy and relationship educator, Paget has written five books, and her multiple best-sellers have sold over three million copies with translations in 26 languages and sales in over 60 countries. Her books include "The Great Lover Playbook", "How to Be a Great Lover", "How to Give Her Absolute Pleasure" and "The Big O." Her most recent book, "Hot Mamas", was published in 2005. Paget contributes regularly to domestic and international consumer magazines, is a member of Redbook's "Love Network", and has appeared on many television shows including THE O'REILLY FACTOR, ABC NEWS, HBO'S REAL SEX, THE TYRA BANKS SHOW and MTV's BIG URBAN MYTHS.
About WE tv (www.we.tv): WE is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series BRIDEZILLAS, unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.
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