Xumo Mobilizes Its OTT Platform

Xumo, an aggregator of ad-based OTT video, has made good on its word to expand beyond the smart TV with its first app for mobile devices.

Xumo entered the mobile fold this week with an app for iOS, with a version for Android to bow “in a few months.”

Xumo launched its first mobile app in concert with this week’s VidCon event in Anaheim.

Xumo’s first focus was native apps for smart TVs, touting a reach of nearly 20 million devices in the U.S. thanks to integrations with LG, Vizio, Panasonic and Funai Electric, which makes Sanyo-, Magnavox- and Philips-branded TVs in North America.

“In an era where cable bills have become comically huge, we’re pleased to offer free premium content via mobile in addition to TV,” Colin Petrie-Norris, CEO of Xumo, said in a statement. “We live in an on-the-go culture so delivering content to the viewer wherever they are and whenever they want it aligns perfectly with our mission.”

Xumo also announced the addition of five new comedy-focused “channels” for its platform– Cracked (acquired in April by E.W. Scripps Company), Funny Or Die, Comedy Dynamics, JASH, and Just for Laughs.

Other announced content partners for Xumo’s platform include Time Inc., Condé Nast Entertainment, Bloomberg, Reuters, The Wall Street Journal, BuzzFeed, PopSugar, Mitú Network, Machinima, TYT Network, Reuters, Field & Stream, PBS Digital Studios , Network A, Fandor, Outside Television Shorts, Bonnier, Saveur, and Cycle  World.

Xumo said it is offering the same slate of content on its mobile and smart TV apps.