Winiarski Joins NBCU as EVP in Ad Sales

Tom Winiarski has joined NBCUniversal as executive vice president, advertising sales planning and monetization, a new position.

Winiarski, who had been senior VP, national sales manager, TBS and TNT, Turner Cross Divisional Partnerships, will report to NBCU chairman, advertising sales and client partnerships Linda Yaccarino, who also was with Turner before joining NBCU.

NBCU has consolidated all of its broadcast, cable and digital ad sales into one group, and Winiarsky’s job will be maximizing revenue and serving clients’ needs through informed, data-driven decisions and strategic inventory analytics, the company said.

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Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.