Vodafone Germany has hired Rotterdam-based tech vendor Metrological to integrate OTT apps into its GigaTV pay TV service.
Metrological has worked with a number of cable operators, including Comcast and Liberty Global, to enable the integration of popular OTT services including Netflix natively on the set-top.
The Metrological Application Platform includes a back-office product suite for onboarding, monetizing and optimizing the life cycle of web and native apps across set-tops. The platform supports features including unified search, contextually and second-screen support. Vodafone Germany is also able to source content from the Metrological App Library, which offers more than 300 OTT apps.
“Vodafone Germany’s next-gen GigaTV offering gives TV-subscribers easy access to premium OTT services and niche, personalized content. This aligns with Metrological’s vision to integrate the TV and app experience in one single view,” said Thijs Bijleveld, senior VP of sales and marketing of metrological. “Vodafone Germany recognized early on the value of delivering a universal search capability across their full content library. We are very honored Vodafone Germany selected Metrological as their OTT partner.”
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!