Viacom Digital Studios Reaches Across Network Brands for Expansive Slate

By Jon Lafayette
published

Six months after being launched, Viacom Digital Studios presented an expansive digital programming slate that includes many familiar faces and titles.

At its NewFront event Monday (April 30), Viacom Digital Studios said it plans to deliver hundreds of hours of content under the BET, Comedy Central, MTV and Nickelodeon brands.

Related: Twitter Announces 30-Plus Content Deals at NewFront

The slate includes morning shows, sketch shows, news shows, cooking show and more featuring stars known by one name—Snooki and JoJo—and others known by two, like Majah Hype and Nikki Glaser.

“The launch of Viacom Digital Studios is an amazing opportunity to reimagine our iconic brands for a new generation of young, mobile-first audiences,” Kelly Day, president, Viacom Digital Studios. “We’re bringing the power and scale of Viacom’s global content engine and storytelling capabilities to entertain and engage our fans whenever and wherever they’re consuming content.”

At the event, VidCon, the online video creators convention recently acquired by Viacom, said it would be expanding to London in February next year.

Viacom Digital Studios' content will be distributed via the company’s web properties and through deals with Snapchat, Facebook, Twitter and YouTube.

Read more, including descriptions of the new shows, at broadcastingcable.com.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.