Univision's Flama Makes Conde Nast's The Scene
Univision Communications' Flama service is now available on Conde Nast Entertainment's The Scene.
Under the deal, the bicultural video network for millennials, which is owned and operated by the U.S. Spanish-language media leader and Bedrocket Media Ventures, will make more than 100 original episodes accessible to The Scene. New content will be delivered on a weekly basis.
The pact is the second for Flama in recent weeks: Last month it reached a licensing arrangement with Hulu for five of its original series.
The partnership, financial terms of which were not disclosed, also calls for CNE and Flama to co-develop projects going forward.
“The Scene represents the best in premium digital video and our curated programming lineup is resonating with our audience of upscale millennial viewers,” said Conde Nast Entertainment president Dawn Ostroff. “The addition of the Flama original series broadens our reach among millennial Hispanic viewers and brings a distinct voice to our growing collection of next-generation storytellers and entertainers.”
“Through select top-tier media partners like Flama and its own media properties, Condé Nast Entertainment is building an exciting new platform with The Scene,” said Steven Benanav, General Manager of Flama. “We are thrilled to expand the reach of Flama on The Scene. It represents yet another place our audience can discover our original content starring some of today’s most popular digital talent.”
Since launching on YouTube in December 2013 and as a stand-alone destination in April 2014, Flama has produced over 20 original series, including “Drop the Mic with Becky G” featuring hip hop singer Becky G (pictured); “Left Unattended with D-stroy” starring personality D-stroy Melendez; “Super Accurate Soccer History” highlighting all aspects of soccer for fans; “The Secret Life of Babes” starring model and internet sensation Lisa Ramos; and “Taking on America” which follows DJ Danny Avila and singer J Balvin. There is also an array of shorts.
For its part, The Scene features over 100 original digital series from Condé Nast brands including Glamour, GQ, Vogue, Wired, Vanity Fair, Teen Vogue, Style.com, Self, Allure, Golf Digest, Bon Appétit, Epicurious, Brides, Details, W and The New Yorker, as well as content from partners ABC News, Major League Soccer, Buzzfeed, PBS Digital Studios, The Weather Channel, Forbes, Jash, The Verge and Variety.
Additionally, “The Scene Presents” features exclusive original series including “HeyUSA” featuring YouTube stars Gracie Helbig and Mamrie Hart, “We the Economy” produced by Morgan Spurlock and Paul G. Allen, “Burt’s Buzz” starring Burt’s Bees founder Burt Shavitz, “Those People” starring Carrie Kemper (“The Office”) and Hayes Davenport (“Eastbound & Down”), “#followme” starring Zac Posen, Coco Rocha, Odile Gilbert, Kabuki and Chiara Ferragni (The Blonde Salad) as they each uniquely experience Zac Posen’s show at New York Fashion Week, and “Cardboard Box Office” which brings the popular and creative blog to life for the first time.
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