Twitter Renews Live-streaming Deal With MLB

Twitter said it has renewed its deal with Major League Baseball and will offer live streaming of out-of-market games weekly starting Thursday (April 5) when the Texas Rangers take on the Oakland Athletics. 

The games will be available free in the U.S. for Twitter users at @MLB and via

Financial terms were not dislcosed.

The live stream will be a simulcast of one the teams’ local broadcast.

Twitter will be making advertising packages available to sponsors.

MLB will also make real-time game highlights available for fans at @MLB on Twitter throughout the season. Spanish-language highlights will be available at @LasMayores.

To help fans embellish their baseball Tweets, Twitter and MLB have created special hashtag-triggered emojis for all 30 teams. Fans can join the conversation by Tweeting to their favorite MLB teams with a unique hashtag-triggered emoji all season long.


Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.