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Twitter Renews Live-streaming Deal With MLB

Twitter said it has renewed its deal with Major League Baseball and will offer live streaming of out-of-market games weekly starting Thursday (April 5) when the Texas Rangers take on the Oakland Athletics. 

The games will be available free in the U.S. for Twitter users at @MLB and via live.twitter.com/MLB.

Financial terms were not dislcosed.

The live stream will be a simulcast of one the teams’ local broadcast.

Twitter will be making advertising packages available to sponsors.

MLB will also make real-time game highlights available for fans at @MLB on Twitter throughout the season. Spanish-language highlights will be available at @LasMayores.

To help fans embellish their baseball Tweets, Twitter and MLB have created special hashtag-triggered emojis for all 30 teams. Fans can join the conversation by Tweeting to their favorite MLB teams with a unique hashtag-triggered emoji all season long.

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