Twitter Gets Multi-Year Video Deal With NFL

The NFL and Twitter announced a new multiyear deal that enables Twitter to deliver official NFL video and other content to fans.

Twitter and the NFL have already worked together through the Twitter Amplify program. The new deal gives Twitter users access to more content, including in-game highlights from pre-season through the Super Bowl.

The deal also lets Twitter offer brands the opportunity to present NFL content created for Twitter on PCs, tablets and mobile devices.

“We are very excited to partner with Twitter in a more comprehensive way”, said Vishal Shah, VP of media strategy & business development. “There is a massive amount of NFL-related conversation our fans, teams and players are having on the platform. Providing the Twitter audience with engaging and authentic NFL content will magnify their social experience throughout the year.”

Read more at B&C.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.