“If the recent Don Imus incident revealed anything, it's that words still matter to most Americans,” TVGuardian president Britt Bennett said in a prepared statement.
The company’s software can be built into existing cable boxes and, once enabled, allows viewers to choose how much foul language to filter with “strict,” “moderate” or “tolerant” settings. The technology has been deployed in roughly 10 million televisions and DVD players, according to Bennett.
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