Cox Integrates Tubi into Contour

Cox Communications has announced that free-to-consumer, ad-supported streaming service Tubi is now available on its Contour video platform.

Contour, of course, is the licensed version of Comcast’s X1 video platform, which debuted Tubi as a native, voice-controlled service back in November.

With the deal, Tubi now has native integration with two of the three biggest U.S. cable operators—a unique position among AVOD companies.

Related: Comcast Integrates Tubi Into X1

“Our partnership with Cox expands upon our mission to make entertainment accessible to everyone,” said Farhad Massoudi, CEO of Tubi, in a statement. “With the addition of Cox Contour, Tubi will continue to have the widest distribution of any ad-supported streaming service.”

Start-up Tubi boasts a library of 12,000 movies and TV shows—a collection it’s currently trying to bolster with the recent securing of a $25 million loan back in January.

The AVOD has also had recent M&A talks with companies including Viacom. With rival streaming platform Pluto TV subsequently purchased by Viacom for $340 million, Tubi has used its resources to build its library and stay in the news.

Recent deals have included archival series pickups from NBCUniversal, as well as Warner Bros. TV.

Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!