Turner’s TBS and TNT this week have issued major big updates to their streaming apps for some mobile and TV-connected platforms, and have added other platforms to their streaming mix.
As for the legacy, the updates arrive on their apps for iOS and Android mobile device, and Apple TV and Amazon Fire devices, as well as the TBS.com and tntdrama.com websites.
Their digital footprint is expanding with launches on Roku devices, the Google Chromecast and Vizio SmartCast products. TBS and TNT plan to extend support to gaming consoles and connected TVs later this year.
Among those “top-to-bottom” updates, include integration of Vizbee technology that lets users cast content from a mobile device to any connected screen. Epix recently added Vizbee technology.
TNT and TBS are also adding “instant-on” access and pre-login “freeviews” for major programming events. The freeviews will let viewers watch up to five minutes of any VOD program or 10 minutes of any live event, including sports, before being required to authenticate.
Other app and website enhancements include Spotlight, which allows for limited sampling across the two networks and the ability for users to switch easily from one device to another without losing their place in a program.
"Our digital and mobile upgrades reflect TBS & TNT's renewed commitment to transform traditional TV viewing into an experience that truly redefines what it means to 'watch TV,'" Jesse Redniss, chief innovation officer for TBS and TNT, said in a statement. "By including industry-leading casting technology and instant-on previews, as well as an overall premium environment, we're creating better experiences for both our fans and advertising partners."
