Amazon said that NFL Thursday Night Football game viewership via streaming rose 17% this season as Amazon Prime replaced Twitter.
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Amazon Prime Video had live coverage of 11 games, 10 simulcast on Thursday night and one on Christmas Day. The games reached 18.4 million total viewers in 224 countries and territories.
The Average Minute Audience — the measure most comparable to TV ratings — was 310,000, up 17% from last year. Those viewers watched an average of 63 minutes of the game.
In total more than 750 million minutes of live NFL coverage was watched on Prime Video this season.
The biggest audience for prime video came on Dec. 7 when 2 million viewers worldwide watched live coverage of the Atlanta Falcons and New Orleans Saints.
Read more at broadcastingcable.com.
