An alliance of content owners, including streaming content providers, has identified some key global challenges to an expanding legal digital marketplace.
That came in their annual submission to the U.S. Trade Representative (USTR) on how the government can make sure its trading partners protect copyright and get rid of barriers to digital trade in video, video games and other content.
The International Intellectual Property Alliance (IIPA), in its submission for the USTR's Special 301 report on trading partners and content protection, made what it said were key trends and recommendations.
Among the alarming trends IIPA identified was the proliferation of piracy devices, with set-tops weaponized for unauthorized access to streaming video, games and music, with China the major source of those devices.
Another big problem, it suggested, were stream-ripping services that circumvent copyright protections that are critical to digital deliveries, whether streamed, downloaded or in physical form.
IIPA also said many of the U.S. trading partners have yet to agree to, or to implement, the World Intellectual Property Organization Internet Treaties and its minimum copyright standards.
IIPA member groups include MPA, the Entertainment Software Association, and the Independent Film & Television Association. ■
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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