Sony Pictures Home Entertainment (SPHE) and Sony Electronics will launch their new 4K streaming service — dubbed Ultra — on April 4, offering Ultra High-Def (UHD) films for download for $30 each.
Announced at this year’s Consumer Electronics Show (CES), Ultra will be available initially on Sony 4K Ultra HD TVs with Android TV, with SPHE bundling in four movies for consumers who buy a new Sony UHD set this summer.
Ultra will also be compatible with UltraViolet, Hollywood’s buy once, play anywhere content cloud service, backed by Sony and four of the other major studios. Ultra films will also include digital extras, similar to those found with DVD and Blu-ray Discs, and will be enabled with high-dynamic range (HDR).
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