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Sky Invests Former Cisco Video Software Vendor Synamedia

LAS VEGAS--UK satellite TV company Sky has invested an undisclosed sum in Synamedia, the video software company repurchased by private equity firm Permira Funds last year and rebranded as Synamedia.

Both Sky, and its new corporate parent, Comcast, are longtime Synamedia customers, said the Syndamedia announcement, which was made at CES in Las Vegas.

Related: Cisco's Just Sold Video Services Unit Rebranded as ‘Synamedia’

“We’ve long collaborated with the team at Synamedia to help bring great content, products and entertainment to millions of customers across Europe and this investment will help deepen our innovative partnership,” said Andrew Griffith, Sky’s group chief operating officer, in a statement.

“At a time of accelerated evolution in the pay-TV industry, this investment is a fantastic endorsement of our product vision, R&D roadmap and service portfolio from Sky, Europe’s leading media and entertainment company,” added Yves Padrines, Synamedia CEO.

Synamedia also touts AT&T, Charter, Cox, Disney, Liberty Global, Rogers, Sky, Verizon and Vodafone as clients.