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Sinclair Expands Measurement Pact With Rentrak

Rentrak and Sinclair Broadcast Group said they have expanded their agreement for audience measurement services. Sinclair signed with Rentrak to measure seven station sin four markets, in 2009, and now Rentrak will provide measurement services in 104 additional stations in all 81 markets Sinclair (which reaches about 38% of U.S. TV households) operates in.

The companies said advanced political and automotive demographic ratings are among the Rentrak services Sinclair has contracted for, heading into the 2016 presidential election campaigns. Rentrak measures set-top viewing data.