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Seeso Gets Primed for Amazon

Seeso, the over-the-top subscription comedy channel from NBCUniversal’s Digital Enterprises unit, will soon have another retail sales outlet: Amazon Prime.

Seeso said it will be available in the “coming weeks” for an additional $3.99 per month via Amazon Prime, the $99 per year service from Amazon that features a large video streaming library, free two-day shipping and other perks.

Seeso is one of the latest OTT providers to jump on board Amazon’s Streaming Partners Program,  a service launched late last year that handles elements such as subscriber acquisition, billing (using the subscriber’s credit cards that are on file with Amazon), customer service, content delivery via Amazon’s streaming infrastructure, and device compatibility management. Other partners include Showtime, Starz, Acorn TV, Comedy Central Stand-Up Plus, CuriosityStream, DramaFever, Shudder and Urban Movie Channel, and FlixFling, among others.

Seeso also sells its ad-free service on a direct, standalone basis (also for $3.99 per month, proving access to a library of about 2,000 hours of programming) via several platforms, including Web browsers, iOS and Android mobile devices, Roku players and Roku TVs and the Amazon Fire TV box and Fire TV Stick.

Seeso launched commercially on January 7 and has not announced subscriber numbers, but the Amazon Prime partnership could give it more opportunities via the popular e-commerce platform.

“With Seeso’s monthly subscription on Amazon Video, viewers now will have even more ways to access our unmatched library of comedy programming,” Ben McLean, NBCU’s SVP, digital enterprises business operations & strategy, said in a statement. “As the first standalone comedy offering, we’re excited to expand our reach to the Amazon Video community, giving them the best premium content – Original Series, stand-up specials and library video—across every screen.”