SeaChange to Take ROK Mobile Over-the-Top

SeaChange said it will power a new “all-you-can-eat’ premium over-the-top video service that ROK Mobile is preparing to launch in the first quarter of 2016

The deal comes to light a week after SeaChange said it had won a premium OTT platform deal with a then-unnamed U.S. prepaid mobile service provider. ROK Mobile is SeaChange’s first announced OTT deal in mobile category and follows last year’s launch of Rave, SeaChange's multiscreen OTT platform. SeaChange has also announced Rave agreements with BBC Worldwide and Algar Telecom of Brazil

ROK’s coming service will feature “thousands” of Hollywood and international movies and TV series and will be added to the provider’s service plans, which include unlimited talk, text, data and music for $49.99 per month. ROK is a prepaid MVNO that delivers services on the Sprint and T-Mobile cellular networks, and, in July, announced a third network partner that reportedly is Verizon. ROK Mobile subs also have access to more than 20 million WiFi hotspots (Android users automatically connect, while iOS users must login manually).

SeaChange said it is providing the OTT platform and mobile video content for ROK’s service for both iOS and Android devices.

“There are many different mobile service providers out there as well as numerous options for streaming films and video, but with our service we can offer them together in one affordable service, said ROK Mobile chairman Jonathan Kendrick, in a statement.

“Phones and tablets have become the first video screen for millions of people and they’re not turning back,” added Jay Samit, CEO of SeaChange. “Consumers are starved for all-you-can-eat movies and TV, and ROK Mobile is inviting everyone to the table.” 

Though ROK Mobile is in the prepaid category, its coming video service will enter the marketplace as other mobile carriers amp up their. For example, Verizon this week launched an invitation-only trial for go90, a free, ad-supported "mobile-first" OTT offering.