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Schlichting To Lead Dish Programming, Media Sales

Dish Network continued its management shuffle on Tuesday, naming Warren Schlichting to head up its Programming and MEdia Sales divisions, filling the slot that will be left vacant when current programming chief Steve Swain becomes chief financial officer of the satellite TV service provider on Oct. 1.

Schlichting is currently SVP of Media Sales at Dish. He will assume his new role on Oct. 1. In a separate announcement, Dish said it promoted Dish Media Sales veteran Adam Gaynor to vice president. He and the Media Sales team will continue to report to Schlichting.

In addition to its sales duties, Media Sales oversees viewer measurement analytics, advanced ad product management, Dish's national household-addressable advertising and D2 Media Sales, a joint sales operation with DirecTV focused on statewide political addressable ads.

Schlichting joined Dish in 2011 from Comcast, where he served as SVP of New Business Development. Prior to Comcast, he was CEO of Hiwire, a Los Angeles based advertising technology company and also served in executive positions at Morgan Stanley and the William E. Simon private equity group.

“As programming, data and ad-targeting technologies converge, having a talent like Warren to decipher how our entire ecosystem will evolve over the next several years will be vital," Dish CEO Joseph Clayton said in a statement. "This will be especially so as we pursue new lines of business, including over-the-top Internet video and wireless."

Gaynor has more than 15 years of advertising sales and management experience in traditional and digital media, including cable television, web and new media like Interactive TV, addressable TV and VOD. He joined Dish Media Sales in 2008 from the Game Show Network where he served as executive director of digital media and interactive advertising sales. Gaynor has also held advertising sales positions with Comcast Networks, TechTV and CBS New Media.