Rosen to Lead News Ads Sales at NBCU

NBCUniversal has put Mike Rosen in charge of ads sales for its news group.

Rosen, an executive vice president, will also continue to oversee sales of NBCU’s Hispanic media group.

Ad sales for news had been part of NBCU’s Live Sales Group, overseen by executive vice president Seth Winter. But according to an internal memo from NBCU Ad Sales chairman Linda Yaccarino, with the Olympics, NASCAR, the World Cup and another Super Bowl on tap, “the sports group will be quite busy,” and Winter will focus on sports.

Read more at B&Chere.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.