Verizon-owned digital content unit Oath announced a deal to put Yahoo News, Yahoo Sports, Yahoo Finance, Huffpost and Makers on the Roku Channel.
The Oath-branded programming verticals will be part of the Roku Channel’s live news offering, which provides live and linear content, in time for the Nov. 6 elections
For example, Yahoo News election night coverage will feature original reporting, analysis and immediate results coverage, anchored by correspondent Stephanie Sy and national political columnist Matt Bai. They’ll be joined throughout the night by Yahoo News and HuffPost journalists, including Yahoo News editor in chief Daniel Klaidman and HuffPost editor in chief Lydia Polgreen.
The growth of the Roku Channel, which is now available out of platform over the internet, has coincided with the emergence of Roku’s advertising business, which now produces more revenue for the company than streaming device sales.
“News is one of the most popular categories in The Roku Channel,” said Rob Holmes, VP of programming and engagement at Roku, in a statement. “Oath’s news and entertainment properties are proven to be a trusted and high-quality source for consumers. We’re always looking for ways to give our customers access to more voices and adding Yahoo to The Roku Channel accomplishes that.”
“As we continue to expand our live programming, Roku users will be able to tap into a wide range of insightful and entertaining video content, engaging our audiences across our best in class content including news, finance, sports and women’s leadership,” added Joanna Lambert, general manager of finance and tech for Oath.
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