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President-Elect Joe Biden Names Digital Communications Team

Former VP Joe Biden's kickoff rally for his 2020 Presidential campaign
(Image credit: Michael Stokes, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=79141909)

President-elect Joe Biden has named a bunch of folks to help him and Vice President-elect Kamala Harris use new tech to communicate, both his own social media accounts and new online venues.

Also Read: Biden Fills Out Communications Team

They will staff a new White House Office of Digital Strategy, "A reflection of the critical role digital strategy plays in reaching the American people," are billed as a diverse team that will help "amplify and engage" online users. 

The office will also look to extend Biden's reach "beyond his own social media platforms."

“Communicating transparently and honestly with the American people is one of the most important responsibilities of a President," Biden said. "Digital communities and online spaces have taken on even more importance in the wake of the pandemic," added Harris, both in a joint statement on the appointments.

Also Read: Biden Names Bedingfield Communications Director

The current President has been something of a Twitterer-in-Chief, using that medium to attack the media, Democrats, Republicans, the courts, the Congress, and some of his own government agencies, and most recently to allege the election was stolen and he was really the winner. 

While the Biden-Harris administration is promising a "robust dialog" it also says it will be an inclusive one.

The new Office of Digital Strategy Team comprises: 

Brendan Cohen, who has been deputy director of editorial for the Biden-Harris campaign, will be platform manager

Rob Flaherty, digital director for the transition team, will be director of digital strategy.

Maha Gandour, who has been digital partnerships manager on the campaign and before that was with talent agency WME in L.A.' will be digital partnerships manager.

Jonathan Hebert, who was deputy video director on the campaign, will be video director.

Jaime Lopez, who is social media and audience development director for the transition, will be director of platforms. 

Carahna Magwood, design director for the transition, will be creative director.

Abbey Pitzer, brand designer for the campaign, will be designer.

Olivia Raisner, traveling digital director for the transitoin, will be traveling content director.

Rebecca Rinkevich, who was director of digital rapid response for the campaign, with be deputy director of digital strategy.

Aisha Shah, digital partnerships manager for the campaign will be partnerships manager.

Christian Tom, digital director for the inaugural committee, will be deputy director of digital strategy.

Cameron Trimble, deputy digital director of the inaugural committee, will be director of digital engagement.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.