Philips Launches First Roku TV Model

Philips has launched its first Roku-powered TV, a 40-inch model that sells for $349.

That model is being sold today at Sam’s Club locations and will be available soon at

P&F USA, the North American license partner (and part of Funai Electric) for Philips TVs and other home video products, plans to introduce a 43-inch Roku TV model for $379 (timing is to be announced), and a 50-inch version for $429 that will go on sale in January. All three models will come with Roku OS 8, which includes a guide that blends OTA programming with OTT content, Full HD resolution, and 802.11ac WiFi.

RELATED: Funai Preps Launch of Philips-Branded Roku TV Models

Philips joins an expanding list of television makers that have built Roku TV models, including RCA, TCL, Element Electronics, Hitachi America, Sharp, Insignia (Best Buy’s in-house brand), and Hisense.

TV-maker licenses are a component of Roku’s Platform’s business. That unit, Roku’s fastest-growing, also includes advertising and subscription revenue sharing.