Washington -- A new study shows why programmers are remaking
the online video delivery model into an anytime, anywhere experience.
Eighty-eight percent of Americans who own a cellphone say
they use that device to access the Internet, according to a new Pew Internet
and American Life Project survey. That's up from the 31% of respondents in 2009
who said they use their phones to go online.
In addition, 31% of cellphone surfers say they
"mostly" go online with their phones rather than a computer. That
percentage is much higher among 18-to-29-year-olds: 45% of those in the demo said
they do most of their online browsing by phone.
Among African-Americans, that percentage is even higher: 51%
do their Web browing by phone, compared to 24% of white cellphone users.
Of those that do rely on cellphones, almost two-thirds
(64%) said it is for convenience, but 10% said it is because they lack other
The telephone survey
was conducted March 15 to April 3 among 2,254 adults 18 or older. Appropriately, that
included 903 interviews via cellphone.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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