Periscope Tightens Ties to Twitter

Periscope, the Twitter-owned mobile live streaming platform, announced Tuesday that it has integrated its platform directly into the popular social network, providing a way for users to watch and share Periscope broadcasts without leaving the Twitter app.

Under the previous method, when a Periscope broadcast is shared on Twitter, users had to tap tap the link to open the Periscope app. Those links are being replaced by the broadcast itself, “autoplaying right within the Tweet,” Periscope noted.  “And when you tap the video, it goes full-screen and shows Periscope comments and hearts from other viewers. You don’t need the Periscope app or even a Periscope account.”

The hope is that Periscope users can use the integration to build larger Twitter audiences.

The integration is being rolled out first on Twitter “over the next few days.”  Periscope has not announced when it will extend that to Android and Web browsers, but said those platforms are  on its to-do list.

Periscope said it has enabled 100 million broadcasts since launching the app in May.

Several programmers have been using Periscope to heighten their engagement with viewers.