Oxygen Media said Very Real, a site tailored for millennial women, has driven more than 2.6 million visits since its launch in May, accounting for 37% of all traffic to Oxygen.com.
Oxygen said Very Real traffic has grown 30% on average each week since launch, noting that August set new traffic records.
Additionally, time spent on the Very Real site has grown 47% since launch, and 76% of Very Real traffic is coming in from Facebook. Monthly referrals from social networks are up 112% since Very Real’s launch, Oxygen said.
Weekly digest of streaming and OTT industry news
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.