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Otter Media Taps EVP of Creative, Content Strategy

Otter Media, the OTT-focused joint venture of The Chernin Group and AT&T formed in 2014, said it has hired Billy Parks to the newly-created role of EVP of creative and content strategy.

In that role, he’ll work with companies in Otter Media’s portfolio to develop audience-driven content for multiple formats and channels. He’ll also continue to oversee creative and production for AT&T Hello Lab, a collaboration between AT&T and Fullscreen Media’s Strategic Content Group that “connects digital influencers to their communities.”

Parks joins Otter Media from Fullscreen Media, the digital content provider that is majority-owned by Otter, and previously headed digital production at The Chernin Group.

RELATED: Otter Media Nabs Majority Stake In Fullscreen

Parks reports to Sarah Harden, president of Otter Media.

“Billy has been a longtime, valued co-collaborator through Fullscreen and The Chernin Group, where he consistently realized new potential and accelerated the evolution of digital content,” Harden said in statement.  “His work at Fullscreen on programming such as Hello Lab, @SummerBreak and SnapperHero for AT&T has centered on delivering future-focused content models that engage audiences across existing and emerging platforms. We look forward to taking our relationship with him to the next level as we use content across all formats to grow the influence and reach of Otter’s direct to consumer brands.”

Parks has also served as chief content officer at Judy McGrath’s Astronauts Wanted, and began his career producing TV commercials for brands such as Honda, P&G, NFL, and Microsoft, and music videos with artists including Jay Z, Rihanna, Beyoncé, Kanye West, Miley Cyrus, and Prince.