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Nielsen: Live TV Still Dominates

Live TV is still the top way to consume video, according to Nielsen’s fourth-quarter 2015 Local Watch Report. Released Wednesday, the report looks at viewing habits in local TV and the impact SVOD, smart TVs and mobile devices have had on markets in addition to analyzing young voters and their media behavior.

Adults 25-54 watch over three hours of live TV a day in 24 of the top 25 DMAs, with another 30-plus minutes viewing time-shifted TV and more than seven minutes consuming on multimedia devices.

With nearly six hours of total viewing, including more than 4.5 hours of live TV, Cleveland watches the most television of any DMA.

Read more at  B&C.