Viacom CEO Philippe Dauman said that Nickelodeon will launch a new subscription mobile video service.
Dauman, speaking during Viacom's first quarter earnings call Thursday, said he expected the service to be attractive to parents and children.
Details of the service, including its name, will be announced at Nickelodeon's upfront in late February, he said.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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