New Univision Ratings Deal Covers Digital

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published

Univision signed a new agreement to use Nielsen’s National and Local Digital in TV Ratings services.

The agreement means that the Univision and UniMás networks, as well as local affiliate stations, will receive audience estimates of linear television content viewing on mobile and computer devices. The audience contribution from digital devices will be included in the TV ratings.

Univision and UniMás are the first Spanish-language broadcast networks to include digital audiences in the linear TV ratings. They are also the second and third networks of any type to include digital audiences.

And Univision Now — Univision’s direct to consumer, subscription-service available on iOS, Android and the Web — is the first Spanish-language OTT service to be certified for Nielsen's Digital in TV Ratings measurement.

Read more at broadcastingcable.com.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.