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New Exec Named to Head NBCU Advanced Ad Products

NBCUniversal has hired a new executive to oversee its data-driven advanced advertising products.

Denise Colella was named senior vice president, advanced advertising products & strategy, in NBCU’s ad sales division. Colella had been CEO of Maxifier, a tech company that optimized digital advertising performance.

In her new post, Colella will report to Krishan Bhatia, executive VP, business operations and strategy, in the ad sales department and will oversee NBCU ad products including its Audience Targeting Platform and NBCU+ Powered by Comcast.