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New Exec Named to Head NBCU Advanced Ad Products

NBCUniversal has hired a new executive to oversee its data-driven advanced advertising products.

Denise Colella was named senior vice president, advanced advertising products & strategy, in NBCU’s ad sales division. Colella had been CEO of Maxifier, a tech company that optimized digital advertising performance.

In her new post, Colella will report to Krishan Bhatia, executive VP, business operations and strategy, in the ad sales department and will oversee NBCU ad products including its Audience Targeting Platform and NBCU+ Powered by Comcast.

Read more at broadcastingcable.com.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.