NBCNews.com Offers Early Look at New Site

NBC News has recently launched a beta version of a new website that represents a first step in a “broad redesign” across all of NBC News, Today and MSNBC’s digital properties that will span their web sites and mobile and OTT apps.

Viewable at beta.nbcnews.com, the beta of the NBC News web site redesign features a sleeker design with more focus on video, photos and other visuals.

NBC News said the new offering is also faster, and features page layouts that change based on the intensity of the news cycle, “Channels”-themed collections that organize its coverage on key topics of the moment, and “sticky” ads that aim to be more visible.

“Redesigning all our properties for all platforms in one coordinated initiative is an enormous undertaking," said Moritz Gimbel, VP of Product and Design for NBC News. "We are so excited to show such an important element of it publicly today for the first time. Our audience, advertisers, and journalists will reap the benefits for years to come.”

NBC News said its product and design teams partnered with Code and Theory to develop the design system and deliver on the creative strategy of the redesign. Both teams co-located in a dedicated design and product development studio in NBC News’ offices from the project’s inception, NBC News said.

“With the redesign of our digital news properties, we are pleased to offer advertisers more opportunities for reaching consumers,” Trevor Fellows, EVP of digital sales and partnerships at NBC News, said in a statement. "Our new design provides a range of high impact and visually stunning ads that will allow our clients unique and innovative ways of reaching our audience.”