The National Basketball Association expanded its content partnership with Twitter that features live programming and more video to Twitter, Vine and Periscope, the league announced Tuesday.
The NBA and Twitter will deliver a free live stream of a new weekly NBA pregame show with elements that were created specifically to drive Twitter conversation, said network officials.
Ahead of the 2016-17 season, the NBA will announce an additional to-be-determined show that will also stream exclusively on Twitter.
“We’re excited about bringing live content to Twitter, which has proven to be an ideal destination for real-time sports conversations,” said NBA commissioner Adam Silver in a statement. “We’ve seen technology bring fans closer to our game, teams and players in ways we could have only imagined a decade ago. This expanded partnership will help feed our fans’ growing demand for the NBA by more deeply integrating the league across Twitter’s many platforms.”
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