The National Association of Broadcasters said that about 40,000 people have accessed its "inaugural" NAB Show Express online marketplace/event, which was the association's effort to replicate, virtually, some of its canceled NAB Show.
According to NAB, more than 1.6 million minutes of video has been consumed since the event launched May 13.
Registered participants can continue to access nabshowexpress.com, over 200 educational sessions and an online marketplace for 1,479 exhibiting companies through the end of August.
NAB suggested it would be offering hybrid versions of physical and virtual events going forward.
“NAB Show Express is only the beginning as we continue to develop our digital capabilities and platforms to better engage with our community year-round,” said NAB executive VP of conventions and business operations Chris Brown.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.