Mediacom Tries to Win Back Lost Subscribers
By MCN Staff published
Mediacom Communications is using rebates and free programming incentives to try to lure back the 7,000 subscribers it lost as a result of its protracted retransmission-consent battle with Sinclair Broadcast Group, AP reported.
The MSO is offering lost customers in areas where Sinclair stations were temporarily removed rebates of up to $300 to reconnect their service, telling AP the money is intended to help defray penalties they may incur to get out of a contract with a direct-broadcast satellite provider or a competing cable operator.
Upon signing contracts ranging from 18 months to three years, subscribers can receive six free months of a Mediacom service -- cable television, high-speed Internet or telephone -- with a reduced rate after the six months expire, AP reported.
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