No one mentioned golf. Or three-hour lunches. Or just leaving it to the agencies to figure it all out.
Rather, the quintet of marketers at B&C and Multichannel News' Hispanic TV Summit Marketing Roundtable, "Driving Growth of Hispanic Audiences," all described a relentless need to refine their methods. Staying relevant, they told moderator Adriana Waterston, senior VP of marketing and business development for Horowitz Research, means being willing to continually tweak approaches to reaching viewers.
"Consumers have so many options for how they can access content," said Stacie M. de Armas, VP of community alliances, events and engagement for Nielsen. "We have to look at content and delivery, all the time."
Read more at B&Chere.
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