Kids’ Networks Fined Over Ads

The FCC slapped the parent companies of Nickelodeon and ABC Family with stiff fines for running too many commercials during children’s programming.

Under consent decrees announced Thursday, Nickelodeon parent Viacom Inc. will pay the U.S. Treasury a $1 million penalty, while ABC Family owner Walt Disney Co. agreed to pay the government $500,000.

The Federal Communications Commission limits the amount of commercials children’s networks can run to 10 minutes on weekends and 12 minutes on weekdays, under the Children’s Television Act of 1990.


During a routine FCC audit of programming carried by Cox Communications Inc.’s San Diego, Calif., system, the agency found Nickelodeon violated commercial limits on Nov. 1 and Nov. 8, 2003.

After a subsequent inquiry, the FCC said Viacom acknowledged that from Oct. 1, 2003 through Aug. 10, 2004, there were 591 instances in which Nickelodeon programs inadvertently contained “commercial matter” in excess of FCC limits, and that there were 145 instances in which Nick aired “program-length commercials.”

A source said if a program on a kids’ network contains commercials that feature the characters from that show, the entire program is considered a commercial.

The consent decree will have a more significant financial impact on Nickelodeon than ABC Family because, as part of its consent decree, Viacom and Nickelodeon agreed to reduce the number of 30-second commercials it will run over the next 10 months by 1,021.

Nick officials said the violations weren’t intentional, and said 85% of the shows examined in the inquiry were found to have been under FCC commercial limits.

“We were extremely upset to discover that we exceeded our allotted commercial time due to human errors and computer-system problems that occurred in our commercial logging systems,” spokesman Dan Martinsen said in a statement. “While the vast majority of our examined programming hours were well under the FCC commercial allotments, we take full responsibility for any errors and have initiated new procedures to help ensure this will not happen again.”

The FCC said it discovered the ABC Family violations during routine audits during the four quarter of 2003 of ABC Family programming carried by Time Warner Cable’s Hawaii system and Charter Communications Inc.’s Spring, Texas, operation.

After the FCC notified ABC Family of potential violations of commercial limits, the FCC said the network found that it violated agency rules in 31 half-hour episodes that it ran from July 1, 2003, through July 12, 2004, by running commercial for products that were featured in the actual programming.


ABC Family spokeswoman Nicole Nichols said in a statement the violations occurred as a result of a computer traffic system ABC Family previously used “that did not read for notations regarding special children’s advertising restrictions,” and commercials were unintentionally placed in related shows.

“Once we became aware of the mistake, we did a thorough, voluntary review of our operation and have since revised our computer system to prevent future errors,” Nichols added, noting that the network didn’t benefit economically from the error.

While the FCC audited affiliates such as Cox, Charter and Time Warner during the inquiry, the commission said nearly all affiliates of Nickelodeon and ABC Family carried programming that violated its commercial limits.

The commission hasn’t taken any action against any of the networks’ cable or satellite affiliates.