Jinni Helps Set Mood For VUDU’s New UI

Jinni said it is powering the discovery engine that is humming behind a new user interface launched by VUDU, the Walmart-owned multiscreen electronic sell-through and rental company.

Jinni’s involvement continues an existing relationship it has with VUDU, as Jinni announced that the Walmart unit agreed to license Jinni's mood-based video-discovery platform back in January 2013.

Jinni’s semantic discovery platform is present on VUDU’s updates across its range of supported devices, including connected TVs, gaming consoles, Web browsers, streaming players, and Blu-ray players. That will help VUDU’s customers discovery content amid a library  that offers more than 100,000 titles to rent or own.

Yosi Glick, Jinni Co-Founder & CEO added, “We are proud to have a customer like VUDU adopt our solution using our full discovery feature set. This is further validation of our semantic approach we have built over the years which has now become the dominant trend by the leading players,” company co-founder and CEO Yosi Glick said, in a statement.

Jinni also has deals in place with AT&T for its U-verse TV service, Comcast (for its X1 platform), Belgium’s Belgacom, Spain’s Prisa, Singapore’s SingTel, and Canada’s Telus, among others.

Jinni competes with other media discovery and recommendation engine suppliers, including Digitalsmiths (now part of TiVo), ThinkAnalytics, and ContentWise.

Of that group, ContentWise, which counts Mediaset, Sky and TIM Brasil as customers, announced Tuesday that sales have jumped 400% in 2014.