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INTX 2016: Float Left Surfaces ‘Flicast’ UI for Connected Devices

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Float Left, a TV app development division of Olympusat, has unleashed Flicast, an interface/user experience platform targeted to content publishers that are looking to launch direct-to-consumer video streaming services.

Float Left said Flicast pairs a customizable and unified UX with a cloud-based content discovery platform, noting that it’s compatible with TV Everywhere, subscription and ad-supported VOD services, and TV on demand service models, and enables discovery through a mix of recommendations, watchlists, and video browsing history.

Flicast, the company added, supports several streaming platforms, including Roku, Apple TV, iOS and Android mobile devices, Amazon Fire TV, Android TV, Xbox consoles, Opera TV, and LG and Samsung smart TVs.

At the show, Float Left will demo Flicast at the Olympusat booth (#360).

“With the number of streaming video services growing every day, consumers are overwhelmed with choice,” Float Left CEO Tom Schaeffer said, in a statement .“Content publishers have been struggling to figure out how to keep viewers engaged, drive loyalty, and remain competitive. We developed Flicast to not only help brands reach their audience across the connected ecosystem, but also to engage and retain their viewers through innovative personalized experiences.”

Float Left said it has launched over 250 TV Everywhere and OTT apps across more than 30 devices, and counts clients such as AMC Networks, Fox, CBS Sports, Red Bull, and Viacom.