Insignia Launches 4K-Capable Roku TVs

Insignia, the in-house Best Buy CE brand, has introduced a set of 4K-capable LED TV models that integrate the Roku OTT/apps platform starting at $399.

Pricing and dimensions for the first three UHD Roku TVs from Insignia, available at starting today and hitting Best Buy stores nationwide in early April, for the U.S. are as follows:

- 43-inch 4K Insignia Roku TV: $399

- 50-inch 4K Insignia  Roku TV: $499.99

- 55-inch 4K Insignia Roku TV: $649.99

All three feature the new Roku OS and access to 3,000 streaming channels in the U.S., including more than 10 that offer content in the 4K format, including Netflix, PLEX, YouTube, and UltraFlix.

The new Roku-powered Insignia TVs for sale in the U.S. feature a quad-core processor and 802.11ac dual-band WiFi, and comply with the Consumer Technology Association certification requirements to bear the organization’s 4K Ultra HD Connected label.

The TVs can be controlled with the included remote or via Roku’s mobile app for iOS and  Android devices.

Insignia and Roku said they will also offer 43-inch and 50-inch 4K TV models at Best Buy stores in Canada and at

In January, Roku said TCL planned to introduce 4K-capable Roku TV models in the U.S. this spring, and that it was introducing a Roku TV reference design that incorporates support for high dynamic range (HDR). Other Roku TV partners include Haier America, Sharp, and Hisense.  LG Electronics sold two "entry level" Roku TV HDTV models during at Best Buy during the 2015 holiday season

Of that group, TCL said last October that it expected to ship its 1 millionth Roku TV by the end of 2015.

Roku launched its first 4K-capable streaming player, the Roku 4, last fall.