fuboTV Adds Discovery Features Ahead of World Cup

fuboTV, the sports-focused OTT TV service, said it is introducing a new home page with new discovery features ahead of World Cup 2018, the global soccer tourney that kicks off this Thursday (June 14) when ost Russia takes on Saudi Arabia in group action.

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The new discovery capability is designed to highlight tournament fixtures as well as other sporting events piped in from channels on fuboTV’s lineup, including CBS, Fox, NBC and The CW, alongside entertainment and news programming.

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The updated home page will include “blended” content that spans those different programming areas, rather than just sports content.

A new “Featured” section provides a fuboTV-curated view based on popularity among sports, series and movies, While Recommendations will be tallied based on viewing history. That personalization element will be offered to each user profile within a subscription (fuboTV’s baseline service offers two simultaneous streams and the ability to purchase an additional stream) in the “coming months,” the service noted.