FTC Warns COVID-19 Product Marketers

The Federal Trade Commission this week sent a new round of letters telling companies to stop making unsubstantiated claims that their products treat or prevent COVID-19.

Those products ranged from intravenous vitamin C drips to “Sonic Silicone Face Brushes."

The latter claimed, for example, that it was able to "fight off coronavirus" by "ramping up" a beauty and cleansing regimen for clean hands and face, according to the FTC.

Related: FTC Urged to Prevent COVID-19 Aid Check Scams

Some of the products have been hawked online (Facebook, Instagram), while others have been sold in clinics.

The FTC sent 10 letters to 1) Bioenergy Wellness Miami, 2) Face Vital LLC, 3) LightAir International AB, 4) MedQuick Labs LLC, 5) New Performance Nutrition, 6) PuraTHRIVE LLC, 7) Resurgence Medical Spa, LLC, 8) Rocky Mountain IV Medics, 9) Suki Distribution Pte. Ltd., and 10) Vita Activate.

It's message: Stop the unsubstantiated claims or the FTC may go to court to enjoin the sales and order refunds.

Related: FTC Threatens COVID-19 Roboscam Facilitators

“It’s shameful to take advantage of people by claiming that a product prevents, treats, or cures COVID-19,” said Andrew Smith, director of the FTC’s Bureau of Consumer Protection, in a statement. “We’re seeing these false claims for all sorts of products, but anyone who makes them simply has no proof and is likely just after your money.”

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.