Polly Auritt has been named vice president of programming and development at Mashable Studios, a newly created position based in Los Angeles.
Auritt, most recently VP of programming for Fullscreen, will oversee the long-form content team of Mashable Studios for distribution on social media, OTT and TV platforms.
She joins Mashable Studios amid recent production partnerships by the group with programmers that include NBCU’s Bravo and Nat Geo Wild.
“Polly will bring leadership and on-the-ground experience to an important and fast-growing area of Mashable,” Eric Korsh, president of Mashable Studios, said in a statement. “She’s innovative, creative and aggressive – a great combination for a team making inroads in new production models by combining the forces of our great creative talent, with our patented Velocity Technology Suite.”
At Fullscreen, Auritt oversaw a slate of scripted and unscripted originals, and previously was VP of scripted series development at MTV, where she partnered with Blumhouse, Dimension and Jon Favreau.
Mashable said it currently reaches 92 million monthly unique visitors and 320 million viewers per month, and has more than 40 million social followers across its website and distributed platforms, including Snapchat, YouTube, Facebook, Instagram and Twitter.
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