FilmStruck Sets International Expansion

FilmStruck, the SVOD service for movie aficionados, is getting ready to hit the world stage.

FilmStruck, launched in the U.S. in November 2016 with a mix of mainstream, cult, independent and art house titles, is evolving into a multi-territory movie streaming service through a joint venture of Turner International’s Digital Ventures & Innovation Group and Warner Bros. Digital Networks.

The international offering will combine the assets of both companies, and “draw primarily” on the Warner Bros. library and the Criterion Collection library, and also feature fare from other global and local content partners, they said.

The JV will initially launch service in the U.K. in association with cinema brand Curzon, and be called Filmstruck Curzon. That offering , expected to launch in the “coming weeks” will include titles from the Curzon Artificial Eye film library and be available on a range of mobile and TV-connected platforms. The U.S. version of FilmStruck is already supported on iOS and Android mobile devices, Amazon Fire TV and Apple TV boxes, Roku players and Roku TVs, Android TV devices, and is optimized for Google Chromecast streaming adapters.

The JV expects plan to launch FilmStruck to markets around the world over the next two years.

“International film fans now have a new home for a wide and diverse range of movies including some of Warner Bros.’ most iconic titles,” Craig Hunegs, president, business and strategy, Warner Bros. Television Group and president, Warner Bros. Digital Networks, said in a statement.

In addition to FilmStruck, Turner International offers two other SVOD brands -- EI Plus in Brazil and Toonix in the Nordics.