Up Faith & Family Bows Direct to Consumer App

UP Entertainment said it has launched a new direct-to-consumer app that’s initially available on several mobile and TV-connected platforms.

The new app is offered now on iOS and Android mobile devices, Apple TV, Android TV, and web browsers. Access on Xbox One consoles, Roku players and Roku TVs and Fire TV devices will be available “soon.”

The family-friendly service, which offers series such as Heartland and series from UPTV such as Bringing Up Bates, sells for $5.99 per month or discounted to $53.99 per year on an annual basis.

Up Faith & Family also offers an SVOD service via partners such as Comcast and via Amazon Channels for $4.99 per month.

“Since launching in 2015, we have experienced rapid growth on Amazon Channels US and UK, Comcast Xfinity and Google Fiber,” Charley Humbard, chief executive officer, UP Entertainment, said in a statement. “Ensuring consumers have access to our best-of-breed family programming where they want it and when they want it via our new app was a natural move.”