ESPN Names Senior VP, Digital Ads

Travis Howe has joined ESPN as senior vice president, digital ad product sales and strategy.

Howe, who had been executive vice president and general manager of global platform solutions at Mediaocean, will be responsible for establishing the go-to-market strategy for ESPN’s digital advertising business.

At ESPN, he will report to Ed Erhardt, president global sales and marketing.

"Travis is an outstanding and creative executive who has the vision to identify, develop and execute our key priorities for the digital sales team,” Erhardt said. "His expertise and thorough understanding of the evolving digital media marketplace will help enhance and drive the entirety of our portfolio."

Before Mediaocean, Howe was senior vice president/head of digital ad sales for the Americas at Sony. Previously he’d been with Accenture.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.