Disney Plus, Paramount Plus Run Super Bowl Ads

By R. Thomas Umstead
last updated

Disney Plus previews 'The Falcon and the Winter Soldier' Paramount Plus touts March SVOD launch

Sunday night's Super Bowl LV telecast featured ads from Paramount Plus and Disney Plus during an otherwise light lineup of cable network and streaming service spots. 

Disney Plus used Super Bowl LV, won by the Tampa Bay Buccaneers over the defending Super Bowl champion Kansas City Chiefs 31-9, to promote its upcoming Marvel-themed series The Falcon and The Winter Soldier. The series -- the second Marvel Studio series following WandaVision -- debuts March 19.

Disney also ran an add touting its Disney Plus, ESPN Plus and Hulu bundle. The ad featured clips from such shows as Disney Plus' WandaVision, Hulu's The Handmaid's Tale and ESPN Plus' Payton Places. The combined bundle costs $12.99 per month. 

ViacomCBS promoted the soon to launch Paramount Plus streaming service with several ads during the Super Bowl. Paramount Plus will replace the current CBS All-Access service on March 4.

Read Also: Paramount Plus Gets Big Chunk of Super Bowl Promo Time 

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.