Discovery Communications has made a significant foray into the streaming arena, inking an agreement with Hulu that gives the online service’s U.S. subscribers access to an array of content across the programmer's portfolio.
The deal, financial terms of which were not disclosed, includes series from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science, Destination America and Discovery en Espanol. The deal kicks into place in January.
“Hulu’s offering is as compelling for viewers as it is for programming partners, with a rich, brand-friendly environment to showcase both the strong lineup of Discovery content available on Hulu, as well as our world-class linear TV brands,” Rebecca Glashow, senior vice president of digital distribution and partnerships for Discovery. “We are delighted with this partnership and the opportunity it affords to connect with new audiences and build viewership for our networks across platforms."
Among the series that will be streamed on Hulu: Deadliest Catch (pictured), Mythbusters, The Little Couple, Say Yes to the Dress, Treehouse Masters, How It’s Made and Homicide Hunter.
“As we expand our offering of premium content, we look for compelling titles that will appeal to our broad audience,” said Craig Erwich, senior vice president and head of content for, Hulu. “This new agreement with Discovery Communications enhances our catalog of high-quality programming in a variety of genres, including some of the most popular unscripted series on television today.”
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