Republican President candidate Ted Cruz, who has moved into second place behind GOP front-runner Donald Trump, has launched a new statewide TV spot that will air in Iowa through Jan. 3, according to his Web site.
A check of NBC affiliate KWWL-TV Cedar Rapids' FCC political file, for example, confirms a $9,500 ad buy was made Monday (Dec. 28) to run through Jan. 3.
The attempts to establish Cruz' conservative credentials, highlighting is protection of religion, gun rights, and the Pledge of Allegiance.
The buy is mostly in news, but also includes powerhouse syndicated game shows Jeopardy and Wheel of Fortune and special New Year's programming--a Rose Bowl preview and the Tournament of Roses parade.
Katrina Pierson, national spokesperson for Trump, said on CNN that Trump plans to start spending in Iowa as well. He has bragged about how much others are spending on their campaigns and how little he has spent on his, which has benefitted -- at least in exposure -- from heavy news coverage of his every tweet and controversial statement.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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