Cox Enterprises Leads Euclid Funding Round

Euclid Analytics, a company focused on location analytics, said it has closed a $20 million Series C funding round led by Cox Enterprises, with help from other new investors Groupe Arnault, Moët Hennessy Louis Vuitton, and Gold Sky Capital.

Euclid, which has raised $44 million since its founding in 2010, said existing investors Benchmark, NEA and Harrison Metal also joined the round.

Euclid’s technology aims to provide businesses with a “holistic view” of the customer by factoring in data from a mix of online and offline channels. That data, it holds, helps brands provide a more “streamlined, personalized experiences in their physical stores.”

Euclid said a mix of retailers, quick-service restaurants, shopping malls, retail banks, and transportation hubs use its technology to analyze customer behavior in physical locations, noting that its cloud-based platform analyzes more than 10 billion daily “events” and 300 shopping sessions annually. Its software platform has been integrated with WiFi products from vendors such as Aerohive, Cisco Systems, HP/Aruba, Meraki, Ruckus Wireless and Xirrus.

“Technology is transforming how the world buys and sells products across all industries, and as a company that provides broadband communications, Cox understands the importance of Wi-Fi,” said Duncan O’Brien, Cox Enterprises’ senior vice president and general manager of corporate strategy and investments, in a statement. “With its extensive technology, Wi-Fi and data science expertise, Euclid is positioned to bridge the gap across the online and offline worlds in this new digitally-connected era of retail.”

O’Brien is also joining Euclid’s board of directors.